Below are a few words and phrases that set us apart from our competition. Since excellence is our standard, it is our job to use the most appropriate language.
Language that sets us apart
NEVER cuss/curse in front of clients.
We do lessons, not session.
We sell programs, not packages.
We sell results, not time.
Sit, down, bed, come, walk on a leash, heel. Bonus command is the password.
The password communicates permission, not just to do whatever they want.
We place on snug, not tightly.
We boop or bonk dogs, not hit, smack or kick.
We use "electric-collars which give a light stimulation to the dog’s neck," not shock collars.
E-collars tap, not zap, zing, shock, electrocute
UNGRADED STUDY QUIZ
This is an optional, ungraded quizlet to simply help you process through what you just learned. Fill it out as a means of studying for your test later.