OUR MISSION
A Vision of the Future
OUR CLIENT-FACING MISSION THAT DRIVES US EVERY DAY
We help families enjoy life with their best friend (without all the frustrations).
OUR INDUSTRY-FACING CRUSADE
We aim to turn the tide, changing WHERE most dogs are trained in obedience - from the riskier board & train business model (behind closed doors) to the much safer, cheaper & effective in-home training model.
OUR BIG GOAL!
We aim to train 1 MILLION dogs by the year 2050. Whoa!
The big idea is simply this: If we can help train 1 million dogs by 2050, then we’ll have restored 1 million homes back to a sense of sanity (if you have ever lived with an unruly animal, then you know EXACTLY what we mean!) which means we’ve helped changed the world for 1 million dogs and 1 million households!
OUR 7 CORE VALUES
#1 - DELIVER “WOW!"
This is the first and primary core value of Wonder Dog. It means that we want to EXCEED expectations in every situation to the point where everyone involved (including us) is emotionally moved by what we do.
#2 - THIS ONE MATTERS
In any given repetitive task, it’s tempting to get lost in a sea of numbers and ratios and gigs, where the next one coming down the line is just like the last one - each as forgettable as the next as they all start looking the same. This can happen as a server walks up to the next table during rush hour, or a doctor delivers his third baby for the day, or a cop pulls over the tenth person of the day. It’s easy to fall into the trap of, “This is just one more, just like the last several.” But…
Wonder Dog aims to continually push against that temptation by declaring and acting as each and every relationship matters. Each dog matters. Each client matters. Each interaction matters. Each lead matters. Each teammate matters. And so we want to focus on what is right in front of us and act as if it’s our first and last chance at getting this right.
#3 - EASE + SIMPLICITY
At Wonder Dog, easy and simplicity are the unspoken, internal agreement that we want everyone to make when we ask them to do anything. That is, because Wonder Dog aims to make positive changes in the world around us, we want to make the pathway to change easy, otherwise, the change we are asking for will be resisted. So we aim for our policies, our training stimuli, our client communications, our compensation plans - everything - to be simple and easy. So simple, in fact, that a 5 year old could understand them.
#4 - DO THE RIGHT THING
At Wonder Dog, we aim to do the right thing. It’s obvious in most cases. When it’s not, we could probably just ask what we would do if our grandma was behind us when we did or said whatever we were thinking of. If that is still not clear, then we should run it past our supervisor and our teams to get some new perspectives. Overall, however, we want to lean towards grace until the grace we’re giving is hurting others as well.
#5 - TAKE RESPONSIBILITY
At Wonder Dog, we take responsibility for the things that come up. We do not make excuses for when things go wrong, and we don’t point fingers. Instead, we take responsibility for the problems at hand and come up with solutions to the problem as best we can. Instead of complaining, we just fix whatever is irritating us (if we are able), or make suggestions on how to fix it (if we aren't able).
#6 - GROWTH THROUGH DOING HARD THINGS PAYS OFF
We are all in a state of becoming. Life is all about growth and change, constantly emerging desires, sprouting needs, new opportunities, fresh challenges, surprise afflictions - all of which grows us, and thus brings about a whole host of goodies that could not be attained in any other way. And if we are honest, most growth and change is not a pleasant process, nor is it triggered or driven by anything pleasant.
So while growth can and does come through beauty and pleasure, it most often comes through pain, agony, angst, suffering and various kinds of affliction, but there is a profit on the other side of the pain! Just think: birthing a baby gives you a child, studying hard to get that A+ gets you the scholarship, building a thriving marriage gets you a oneness that is incomparable, learning to dance plunges you into a world of elevated feelings whenever you want, learning to lead people helps you build a better world, and so on. So the culture of Wonder Dog faces off with and embraces doing hard things because we know that it leads to growth, which leads to a better life!
VALUE #7 - WE’LL DO THIS, TOGETHER.
Everything we do, we do together. Internally, we are a team that can only move forward together. Externally, we sell a dog training experience from evaluation to a trained dog, and we do it as partners with their family.
Copyright 2024 - Wonder Dog Training